Live Online Micro-Certificate

Data-Driven Decision Making

Data-Driven Decision Making

February 27, 2024 | 3:00 PM Eastern Time

ICMA Member

Sale price $649.00 USD

Non Member

Regular price $1,299.00 USD
Select an Option

Event Details

Data-driven decision making doesn't have to be rocket science. Learn how local governments can take the next steps with data - and it's easier than you might think!
Local government professionals agree that evidence-based decision making is the best practice. Even so, the majority of cities don’t use data for their strategic planning processes. The truth is the overwhelming mountain of “big data” often paralyzes action.

So how can leaders harness the right community data in the most practical ways for the best return? In this certificate program, Polco data science experts will teach the best ways to incorporate community information into the planning process. Data-Driven Decision Making Plus leaders will use the learnings from these sessions to create a capstone project. Data-Driven Decision Making Plus participants can choose an internal project (organizational climate) or external project (strategic planning, public engagement plan, or apply for another) to be the focus of their capstone work. Leaders will learn how to capture the right data and ensure community and/or staff feedback is truly representative.

What Is Data-Driven Decision Making?

Instead of using simple intuition, assumptions, and/or anecdotes, data-driven decision making (DDDM) gives sound credence to new policies and initiatives. DDDM brings together appropriate data sources, analysis, and metrics to help inform choices, reasoning, and actions.

Advantages of Data-Driven Decision Making

Data-driven decision making increases inclusivity, defensibility, and the opportunity for performance measurement. Most importantly, DDDM increases the likelihood that government leaders and staff decisions produce the desired outcomes.

Learning Objectives

  • Learn the best practices to gather data and how to formulate questions data can help answer.
  • Understand how to use data to make better decisions for strategic planning, budgeting, and performance measurement.
  • Understand how to design a sustainable data-driven performance measurement system that can help track overall performance in a meaningful way.
  • Discover promising practices in transparency and accountability to build government trust at the local level.

Two Tracks Available:

Track 1: Data-Driven Decision Making. Track 1 allows the registrant to participate in Modules 1 through 6, meeting all five learning objectives and receive an ICMA certificate of completion.

Member Price $649.00 / Non-Member Price $1,299.00

Track 2: Data-Driven Decision Making Plus (Capstone). Track 2 provides all the benefits of track one plus the opportunity to receive coaching as you use what you have leaned to make a positive impact for your organization through a capstone project earning a Data-Driven Decision Making Mastery certificate.

Member Price $849.00 / Non-Member Price $1,499.00


February 27, 2024
Module 1: Strengthening Resident Confidence in Local Decision Making

March 19, 2024
Module 2: Measuring What Matters

April 2, 2024
Module 3: Using Data to Drive Internal Change

April 16, 2024
Module 4: Using Data to Improve Community Livability

April 30, 2024
Module 5: Performance Measurement

May 14, 2024
Module 6: Putting Data to Work

June 2024
Capstone coaching begins

ICMA 2024 Annual Conference - Final capstone presentation and graduation
(Attendance at ICMA's Annual Conference is encouraged but not mandatory.)

PRACTICE AREAS: [6] Strategic Leadership, [7] Strategic Planning, and [14] Communication and Information Sharing

TOPICS: Data Management and Strategic Planning

JOB TITLES: Chief Administrative Officer (CAO), Assistant Chief Administrative Officer (ACAO), and Department Head

View full details
  • What is Live Online?

    Live online courses allow you to meet in real time online via a remote learning platform such as Zoom. You have the opportunity to learn new skills led by industry experts and interact with your peers in real time.

  • Create a Free ICMA Account

    An ICMA account is required to purchase courses.

    With a free ICMA account you can enjoy access to weekly newsletters of Leadership Matters, purchase ads from the Job Center, receive 12 free credits to 1-on-1 coaching and more!

    Learn more 
  • Become a Member of ICMA

    ICMA Members enjoy a 40% or more discount on products, free subscription to PM Magazine, participate in member only discussions, receive unlimited 1-on-1 coaching and more!

    Learn more