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On Demand Webinar

A Guide to Local Government Branding

A Guide to Local Government Branding

ICMA Member

Sale price $149.00 USD

Non Member

Regular price $249.00 USD

In our rapidly changing world, the importance having an established brand has extended far beyond the purview of the private sector. As they compete with one another for assets such as retail investment and a talented workforce, local governments must continually seek new ways to stand out among the crowd.

In this webinar, you'll join a panel of speakers from both the public sector and academia as they discuss the unique role of branding in a local government context and the best practices for success. Topics will include:

  • A breakdown of the essential elements of branding
  • How your government's brand drives economic development
  • Strategies for crafting a consistent message 


TOPICS: Community Engagement, Economic Development, and Social Media & Marketing

JOB TITLES: Chief Administrative Officer (CAO), Assistant Chief Administrative Officer (ACAO), Department Head, and Mid-Management and Entry-Level Staff

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