Strategic Communication in the Age of AI

Effective communication with residents is paramount in the bustling world of local government. From addressing everyday concerns to navigating crises, staying connected with the community is a constant, multi-channel endeavor. Learn about ways to enhance strategic communications and foster meaningful conversations with your residents.

In 2024 and beyond, perhaps most intriguing is the role of AI in revolutionizing communication strategies. With AI-powered tools, content creation, press release generation, and social strategy become more streamlined and efficient. By harnessing the power of data and automation, local governments can focus their efforts on what truly matters – effective and efficient community engagement.

As communications professionals, you are responsible for keeping your finger on the pulse of public opinion and navigating the ever-evolving landscape of media and social channels, while also ensuring that your messaging resonates with the residents you serve. Effective communication isn't just about broadcasting messages – it's about fostering collaboration and building trust.

Our world is dynamic and everchanging, and monitoring hot button issues in advance and acting on alerts and to stay on top of public sentiment during challenging flash points, allows you to communicate effectively. Additionally, creating two-way engagement and feedback channels with your residents enables you to close the loop and demonstrating the tangible impact of community input is crucial.

Through Zencity, you can publicly share the outcomes of feedback cycles, showcasing how resident feedback directly influences decision-making. This enhances trust and empowers residents to become active stakeholders in their community's future. Join us for an immersive discussion featuring insights from industry and local government experts.

Presenters:

• Angie Sharp, Community Engagement Manager, City of Bettendorf, IA
• Joe Porcelli, Global Public Agency, Life Safety & Disaster Response Lead, Nextdoor 
• Noa Amirav, Senior Product Manager, Zencity

This webinar is complimentary thanks to the sponsorship of ICMA Strategic Partner Zencity.